Our Story

Born from curiosity.
Built on conviction.

Jade Offing was founded on a simple belief: the best brands are built where systematic thinking meets creative ambition — and where every challenge is an opportunity to grow.

The Journey

How we
got here.

The Beginning
A mind that couldn't sit still
USC Marshall
Where strategy met ambition
The Crossroads
Stability felt like a cage
The Audit
Turning the lens inward
Jade Offing
Where everything connected
The Beginning

A mind that couldn't sit still.

Ever since childhood, Jayden was driven by an insatiable curiosity — always asking how things work, always chasing the next discovery. That restless energy wasn't a phase. It was a blueprint.

USC Marshall

Where strategy met ambition.

At USC's Marshall School of Business, theory turned into practice. Consulting for KPMG on a bank merger. Leading the winning team for Fox Sports Prime Ticket. Each challenge confirmed what Jayden already suspected: solving complex problems was the work that felt like home.

The Crossroads

Stability felt like a cage.

After graduation, a career in financial advising seemed like the safe bet. Meeting new people was exciting — but the repetition took its toll. Being able to see yourself in the same chair at 40, 50, 60 didn't bring security. It brought fear. There had to be more.

The Audit

Turning the lens inward.

It was time for a life audit. Looking back, the pattern was unmistakable: the biggest highs came from overcoming the hardest challenges. KPMG's post-merger integration. Fox Sports' fragmented fan base. The answer wasn't comfort — it was growth through complexity.

Jade Offing

Where everything connected.

Systems thinking. Creative instinct. Cross-cultural fluency. Technical proficiency. It all converged into one clear direction: a growth studio. Not another agency that hands you a slide deck and disappears — but a team that rolls up its sleeves, builds the skeleton, and breathes soul into every brand it touches.

What Drives Us

Our principles.

Systematic Thinking

Every brand needs a skeleton before it can dance. We build the operational infrastructure that turns creative chaos into repeatable growth.

Creative Conviction

Data informs, but conviction decides. We don't just follow trends — we craft narratives that give brands a voice worth listening to.

Global Fluency

Operating seamlessly across US and Chinese business cultures isn't a feature — it's our foundation. Two markets, one cohesive strategy.

Relentless Curiosity

We treat every engagement as a discovery journey. New tools, new frameworks, new possibilities — because standing still is the real risk.

The Team

The people behind
the strategy.

A lean, specialized team where every member brings deep expertise to the table. No generalists. No overhead. Just results.

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JS

Jayden Shu

Founder & CEO

The strategist and technologist behind Jade Offing. Jayden leverages cutting-edge tools to solve business challenges, optimize operations, and sharpen market competitiveness. From scaling a $0-to-$80M brand to architecting cross-cultural go-to-market strategies, he turns complexity into clarity.

Brand StrategyIT & SystemsOperations
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Fia Liu

Creative Director

A veteran designer with an instinct for visual storytelling. Fia specializes in UI/UX that doesn't just look beautiful — it communicates. Her expertise in color science and brand expression ensures every pixel serves a strategic purpose.

UI/UX DesignColor ScienceBrand Identity
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Yanis Yao

TikTok & E-Commerce Director

The growth engine. Yanis is an expert in UGC content, influencer partnerships, and TikTok's advertising ecosystem. From content production to account management and paid media strategy, he turns attention into measurable revenue.

UGCInfluencer RelationsPaid Ads
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My self-actualization comes from overcoming challenges. Every brand I help build is a new puzzle — and there's nothing more fulfilling than watching the pieces connect.

JS
Jayden Shu
Founder, Jade Offing

Ready to work with us?

Let's start with a conversation about where your brand is — and where it deserves to go.

Contact Us